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CIT Mini Worshop

4. Practical Embedded Insurance Focusing on sharing knowledge and exchanging experiences regarding Embedded Insurance and Generative AI, this workshop featured the following topics:

  • 4.1 Embedded and Digital Insurance: An Efficient Customer Experience – Presented by Mr. Ben Asanasen, Chief Executive Officer, and Mr. Suthep Sae-Ung, Director of Product Development and Actuarial Techniques, at Tune Insurance Public Company Limited.

  • 4.2 Innovative Marketing Trends Leading to Success for the Insurance Industry – Presented by Dr. Naren Chutijirawong, Executive Director at Deloitte Thailand.

5. Innovative Ideas for Insurance Fostering creative insurance innovation ideas to prepare for and drive the adoption of InsurTech, aiming to enhance operational efficiency across various processes within the insurance industry.

  • 5.1 Transforming Legacy Systems: Innovative Ideas for the Future – Presented by Dr. Tatchapol Poshyanonda. This session covered emerging trends and notable technologies in the insurance sector, along with guidelines for transitioning organizations toward full-scale digital transformation.

  • 5.2 Leveraging Technology for Successful InsurTech Expansion in Southeast Asia – Presented by Ms. Cindy Thongson, Head of Marketing (APAC), ITC Asia, Singapore.

6. Strategizing Generative AI Applications for Regulatory Practices Aimed at building understanding and proposing guidelines for the practical application of Generative AI for OIC personnel. This session was presented by Mr. Surasak Lueng-usakul, Vice President of Digital Marketing and Technology at the Marketing Association of Thailand.

The Center of InsurTech, Thailand (CIT) organized the CIT Mini-Workshop series to enable top-level executives from leading insurance and IT companies, alongside representatives from the Thai Life Assurance Association and the TGIA, to explore the latest technology trends, exchange experiences, and build valuable business connections. These workshops aim to pave the way for an industry-wide revolution by driving the adoption of technology for sustainable future growth. CIT Mini-Workshops have featured the following key topics:

  1. Using the OIC Sandbox to Create Opportunities Led by Innovation This session provided a collaborative platform for the business sector to brainstorm and propose guidelines for the development of the Insurance Regulatory Sandbox (IRS) project. It was led by the Insurance Policy and Product Development Department, the Market Conduct Supervision Group, and the Insurance Technology Promotion Group.

  2. The Mega Trend 2023 Focusing on compelling future technology trends, this workshop featured multiple sessions:

    • 2.1 Role of CIT: Connecting the Dots to Build the Thai InsurTech Ecosystem – Presented by Ms. Apichaya Thavichaigarn, Head of Center of InsurTech, Thailand.

    • 2.2 New Technology Trends: Innovations That Could Dominate the Future – Presented by Mr. Ariya Banomyong, CEO and Founder of Transformational Co., Ltd.

    • 2.3 Reinventing Business Models: Mega Trend to Reality – A panel discussion featuring Managing Director of the Thailand Future Foundation; Secretary General of the Thai FinTech Association; Committee Member of the Marketing Technology Association (MarTech).

  3. Emerging InsurTech Products This session highlighted the integration of technology to enhance both internal operational workflows and frontline customer service. Presented by Strategic Sales Lead, Google Cloud (Thailand).

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