CIT - CENTER OF INSURTECH, THAILAND
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Digital Touch Points in Insurance Life Cycle

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Currently, the insurance business offers many digital services
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New technologies such as big data, AI, or IoT have been widely introduced and used in the insurance industry in a variety of formats. ​​

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The insurance business has digital services at all points of the Insurance Life Cycle

 such as following:
  • ​Using lead generation & conversions to acquire customers from new channels    
  • Using CRM to take care of customers    
  • Connecting to marketplaces   
  • API automation which connects to enterprise and external systems throughout the supply chain  
  • Using both a traditional algorithm and the AI Risk assessment for their pre-insurance risk assessment system.  
  • Assure underwriting insurance with an all-digital process    
  • Claim services compensations such as eClaim – self-service, Tele Claim, etc. 
  • Services from an insurance broker through the agent support system  
  • A usage-based estimate of driver behavior 
  • Risk analysis from variations of dynamic parametric data   
  • Providing information and services to customers via Chatbot or e-Self Service after a product is sold 
  • Data and statistics analyzing process to design new types of insurance policies     
  • Using digital systems to help operation and supervision (Suptech & Regtech). The OIC, a digital regulator,  has implemented several projects. One of them being Smart OIC, which increased the capacity to supervise and develop internal working processes to be more modern and fast.   

​

Copyright 2025 : Center of InsurTech, Thailand (CIT)​

CIT is an innovation unit under the Office of Insurance Commission, Thailand.​
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